【英语学习】中文乔丹商标违反商标法?
2016-12-12 09:57
来源:新东方
作者:新东方
China’s supreme court has ruled in favour of US basketball legend Michael Jordan in a trademark dispute.
中国最高法院裁决“乔丹”商标争议,美国篮球传奇人物迈克尔·乔丹赢得官司。
The People’s Supreme Court ruled a Chinese sportswear company must stop using the characters for Jordan’s name, read as Qiaodan in Chinese.
最高人民法院裁定中国运动服装公司必须停止使用中文名“乔丹”作为商标。
Qiaodan Sports registered the name more than a decade ago but Jordan’s lawyers said it built its business around his Chinese name without his permission.
乔丹体育在十多年前注册了这个名字,但乔丹的律师说,未经他的许可,该公司通过他的中文名称建立其业务。
Jordan has welcomed the decision which overturns previous rulings against him.
乔丹欢迎该裁定,这推翻了先前不利于他的裁定。
I am happy that the Supreme People’s Court has recognized the right to protect my name through its ruling in the trademark cases, he said in a statement sent to the BBC.
“我很高兴,最高人民法院已经承认通过商标案件的裁决保护我的名字的权利,”他在发给BBC的一份声明中如是说。
Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me.
中国消费者应该知道,乔丹体育及其产品与我没有任何关系。
"Nothing is more important than protecting your own name, and today’s decision shows the importance of that principle."
“没有什么比保护自己的名字更重要,今天的决定显示了这一原则的重要性。”
The basketball star first started legal action against Qiaodan Sports in 2012.
该篮球明星在2012年开始对乔丹体育采取法律行动。
His team argued that Qiaodan’s trademarks had damaged his legal rights to use his name and asked the court to invalidate more than 60 trademarks used by the company.
他的团队认为,乔丹的商标使用他的名字,损害了他的法律权利,并要求法院判决该公司的60多枚商标失效。
The court agreed Qiaodan Sports had violated trademark law and its registration of the name should be revoked.
法院同意乔丹体育违反商标法,其注册名称应撤销。
But his win is only a partial victory.
但他的胜利只是部分胜利。
While the company cannot use Jordan’s Chinese name, the court upheld a ruling allowing it to use the Romanized version of Qiaodan, pronounced "Chee-ow-dahn."
虽然该公司不能使用乔丹的中文名称,但法院维持了一项裁决,允许它使用“乔丹”的罗马化版本,发音为“齐奥丹”。
A Shanghai court is yet to hear a separate naming rights case.
一家上海法院尚未听到单独的命名权利案件。
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